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Trust the Peterson's Difference

With over 50 years of experience, Peterson’s is the leading US college and graduate school resource. We pride ourselves as a trusted source for prospective students looking to research and find the right school. Learn how Peterson’s can help you reach and recruit these students.Learn More

Reach and Recruit qualified applicants with Peterson’s

With a full lineup of test prep books, advanced advertising displays, premier school profiles, and more, Peterson’s can expand your reach and make a positive impact on your marketing and recruitment goals. We’re one of the top quality traffic sources for higher education, and with high authority and trust with search engines, puts your school at the forefront for students looking for the right education.

The product suite includes online Premium Profile pages, our Student Connect lead service, as well as display and print advertising. No matter your goals or budget, Peterson’s has everything you need.

Start recruiting qualified students more easily and affordably today!

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Expertise Reach Results
  • 50 years experience
  • Trusted by guidance counselors, parents, & students
  • Full-service dedicated customer service team
  • 7 million unique visitors annually
  • 24 million pageviews annually
  • 80% organic search
  • Consistently top-ranking college search site
  • Brand exposure with students in the critical research phase
  • Highly qualified traffic delivered directly to your external site
  • High quality leads versus just a high volume of leads

Premium Profile

Easy setup. Exceptional outcome.

The Premium Profile Advantage

  • 12 months of unlimited clicks, views, & inquiries
  • Monthly reporting to help you track campaign performance
  • Premier promotional placement that ensures your school’s visibility in highly-trafficked areas within
  • Increased visibility in search results
  • Professionally written Search Engine Optimized content
  • Social media integration with Facebook, Twitter, and YouTube
  • Direct links to your site, inquiry forms, and contact information

NEW! Online Premium Profiles

In response to the growing number of students turning to online degrees and certificates, Peterson’s is pleased to introduce Peterson’s OnlineSchools™. Through exhaustive interviews with online schools and end users alike, we discovered what’s important to students, and we’ve customized our Premium Profile to best reflect their needs. Learn More or Download the Product Sheet

Student Connect

Peterson's lead delivery service helps you acquire high-quality candidates.

  • The most targeted leads available (students who want more information about yours or a competing school)
  • A robust selection of demographic and educational background /preference information from which to select leads
  • Flexible delivery options ensure you’re getting the newest leads as they’re available – you choose whether you subscribe for ongoing leads, or purchase leads on an as-needed basis.
  • Multiple package options ensure a competitive CPL

Display Advertising

Reaching students across

  • Surround prospective students with your message on’s most highly trafficked pages. Placements include our home page, College and Graduate landing pages, articles, and test prep resources
  • Use banner ads to generate buzz for time-sensitive events such as open houses and application deadlines
  • Target students geographically to deliver your message to the most relevant audience